Meet Jess & Lacey, Owners & founders of DUSTY CREEK the brand and owners of the little dusty store in ROMA QLD.

All good things start with a good back story. And this one is quite humble, that from little things big things grow! You can just have a dream and go for it, follow your nose, hustle hard and you will succeed! Jess created a clothing brand off the back end of her photography business, Dusty Creek Photography which she started in 2012. In 2019, she sold a few assets (Yep, horse flloat and a quad bike its all she owned!) And brought 500 caps from the CTC boys. On a whim, and entering the online ecommerce world at the pivotal time before covid hit and using her camera to promote her product she smashed6 figures in her first financial and left them for dust!

DUSTY CREEK was one of the early small country brands before covid kept us all at home, along side TUSIK FLAT, CTC & a few others we all had a massive input into TRUCKER CAPS dominating the clothing/brand world. Now you will see many little brands popping up everywhere, as the trend of entrepeneurship after covid has completely taken the wrold by storm! Add in tiktok and its a social media storm of creatives having a crack! Good on them all, do what makes you happy and youll never work a day in your life! However building a brand has its sacrificies, and running a business let alone a shop is a huge task!

Jess aims to continue capturing her love for a dusty life, being mother to 11 year old Lacey, who inspires her creativity and all things dusty daily! and is the reason we are settled in Roma for the time being closer to her Father. Jess hopes to use her photos more in decor and printed images this year, and is always looking for somewhere to capture! If you have brahmans or longhorns or dusty kids let her know shed love to head out and capture you!

Check out our blog for more details and monthly updates!