Our story
Welcome to Dusty Creek!
Dusty Creek is a homegrown business created in 2012 as a rural life photographer and come again clothing brand in 2019 starting with trucker caps. Jess, owner and founder & her daughter Lacey hail form the NT with Jess working & living on the land most of her life until she started Dusty Creek.
Dusty Creek started as an idea to promote a dusty life with her camera by capturing real people in her caps & clothing on the land. No models, no fake, no gammon perfect poses at all! Just her camera, a dusty paddock & some dusty gear captured on her family and friends. And an enthusiasm to build something worth leaving behind. A legacy for her daughter of handwork & a lot of risk it for the biscuit!
After busting her backside for 5 years in retail, the last 12 months Jess has stepped back from the pace of a shop life, closed her store, sold the boutique portion, focused on her brand, her product quality, her brand direction, get back to the roots of why she started Dusty Creek & get back to basics of what is genuinely truly her passion: promoting a rural life and creating products the people who live a dusty life can rely on, wear and love. She also stopped and took a breath, got some clarity, focused on her health, on being a better mother, and met her partner Cameron who has swept her off her feet and recently proposed – their engagement is very new news!!
Now, it’s a family of three at Dusty Creek, Cameron brings to the party a Fencing & Yard building business which takes them all over QLD as well as keeps Jess on her toes juggling cooking, fencing, book keeping, getting stores downtown and consumables as well as making time each day to design products, get back to customer emails, set up systems on thewebsite and continue to bring you amazing, new styles of caps, fishing shirts and clothing..
Recently, Jess, Cam & Lacey have relocated to North Queensland with Charters Towers as their base City. This move is for work primarily and a fresh start, with Cameron not only being a fencing contractor but a Commercial Chopper Pilot. For Jess to get back rural, and to be closer to family & Cairns/Townsville for markets opportunities.
Together, there is not much Jess and Cam can’t do! Together they are a dynamic duo building an empire on the land & adventure is the name of their game. “Do what others won’t do, & you will have what others won’t have!” is word they live by.
Follow along and like their pages on all social platforms @dustycreekaustralia @cleruralptyltd to keep up with where there at and them living their best life, a dusty one.
#TEAMDUSTY
Jess, Cam & Lacey xx